Why Streaming and Ad-Based Platforms Are Trending

Recently, the OTT market has shown remarkable growth.

People can now watch various genres of content anytime and anywhere.

As OTT platform prices continue to increase,

interest in free streaming services is naturally growing.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

How did OTT services begin?

OTT started as an internet-based alternative to traditional broadcasting.

Thanks to mobile and tablet accessibility,

more people started using these services.

As outdoor activities decreased during COVID,

streaming consumption surged.

The appeal and limits of OTT services

OTT’s core benefit is selecting content based on personal taste.

Each service offers unique original content.

There are also some limitations.

Rising subscription prices and extra payments for certain content can be disappointing.

Subscription cancellations are also increasing.

What is ad-supported streaming?

Free streaming provides content at no cost in exchange for watching ads.

Users can watch movies and shows without financial burden.

Ad-based streaming models are expanding.

Both users and providers benefit from the ad OTT Streaming model.

Growth reasons of FAST services

FAST represents a growing streaming movement.

Economic pressure pushed FAST growth.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

In conclusion

Cost pressure drives users toward free platforms.

Exploring options helps match personal needs.

Content consumption will keep evolving.